The Influencing Travel Behaviour Team (ITB) provide road safety education and training to pupils, promote sustainable travel and also help schools to develop and implement their travel plans (which promote safe, sustainable and less car dependent patterns of travel). Our team works on issues relating to how we behave on and around roads. We look at how road-users interact with each other and road safety. We also work on travel 'modes' (car, bus, train, walk, cycle, scoot). We do this through education and training, organised events and a range of other travel-related initiatives. These include training and support for schools, colleges and the wider communities to improve safety, reduce car-dependency and promote safe, greener alternatives. We work with schools to help them develop and implement their travel plans (voluntary or planning obligated) in order to reduce congestion and increase walking and scooting, cycling and public transport trips. We help schools to register with Modeshift Stars https://modeshiftstars.org an accreditation scheme that supports the development and implementation of School Travel Plans and recognises schools that have shown excellence in supporting cycling, walking and other forms of sustainable travel.
The team consists of a team of experienced staff who work proactively with schools to help them find appropriate solutions for the specific issues and challenges that they face.
Our wider team engages with communities on a range of topics from planned engineering works, cycle and pedestrian safety, air quality, and driver engagement, to name but a few.
Between us, we have a huge amount of knowledge and experience around safe and sustainable travel. We respond to the needs of those we work with, tailoring our support to offer a bespoke service. We are well connected and work closely with the West Yorkshire and Rescue Service and the West Yorkshire Police. We also work with colleagues in other parts of the council, as well as with people in the wider community.
"The children really enjoyed the scooter event (and so did the staff). We wrote about it in our newsletter, which hopefully raised the profile of scooting to school as a mode of travel. The event was a well organised, fun morning". Primary school teacher
"Thank you for inviting us to such a well organised, exciting event. All of the staff involved were extremely helpful and positive and made our leg of the journey even more fun! Our children loved it!" Primary school teacher - Schools Yorkshire Tour
"An exciting, original and entertaining way to tackle road safety, performed with great energy and friendliness." Primary school teacher - Christmas Pantomime.
"Excellent; all of the students found it interesting and though-provoking". Secondary school teacher - pre-driver education.