Influencing Travel Behaviour

What We Do

The Influencing Travel Behaviour Team (ITB) provide road safety education and training to pupils, promote sustainable travel and also help schools to develop and implement their travel plans (which promote safe, sustainable and less car dependent patterns of travel).

The team consists of a team of experienced staff who work proactively with schools to help them find appropriate solutions for the specific issues and challenges that they face.

Sustainable Travel

All Sustainable Travel and road safety services are offered completely free of charge for schools.

Sustainable travel and Travelplans
We will work with schools to help them develop and implement their travel plans (voluntary or planning obligated) in order to reduce congestion and increase walking and scooting, cycling and public transport trips.
We will help schools to register with Modeshift Stars an accreditation scheme that supports the development and implementation of School Travel Plans and recognises schools that have shown excellence in supporting cycling, walking and other forms of sustainable travel. It is free to register on Modeshift Stars and many schools find it an easier way of developing and keeping travel plans up to date.

Road Safety

We offer practical education and training aimed at helping pupils understand how to use the roads safely. Our services include:
  • Pedestrian Skills Training (Year 1, 2 &4)
  • Scooter Training (Primary Schools)
  • Assemblies (Primaries & Secondaries)
  • Safer Travel workshops (Y7/8)
  • Pre / New driver sessions ‘One Life Lost’ (Y12/13)

What Our Customers say

We also have a range of other resources that schools can use to encourage sustainable travel and road safety. These include:
  • School Gate Parking scheme pack
  • School Travel Ambassador (STA) scheme pack
  • Go Green scheme pack
  • Walk Once a Week (WoW) pack
  • Support to set up Park and Stride schemes or Walking Buses
  • Loan of a Speed Indicating Device
  • DVDs, posters and magazines

Further bespoke advice and support is available on request.

We are unable to offer services to schools outside the Leeds area. Visit for information on how to contact teams within your own local authority area and find out about services on offer.
For Leeds for Learning members full details of the Influencing Travel Behaviour Team’s offer can be found here:
For non-Leeds for Learning members you can request a log in by contacting us at: